This opening session will set the scene for what promises to be a brilliant event around this accelerating sector.

We will hear from Jamie Peate on the global growth of social commerce, the size of the market and the opportunity and challenges it presents to brands.  He will share platforms that are leading the way in social commerce and delve into what promises to be the BIG next thing.

In addition to the above, Jamie will look at why he believes digital and bricks and mortar should make love not war and share those brands he thinks are getting it right and maybe those getting it wrong too.

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Online shopping often feels too transactional. Shopping on Pinterest is different. It’s not just about transacting, it’s also about the magic of browsing, discovering things you didn’t even know you wanted, and finding inspiration on the way to buying. People come to Pinterest to plan the next thing they want to try, do, make or buy. With a 200% increase in engagement on shopping surfaces on the platform over the past year, brands and retailers are not a distraction, but are in face additive to the user experience, showing up with exactly what people are looking for, at the right moment. Hear how Pinterest is building a positive and inspiring shopping destination, where businesses of all sizes around the world are reaching +400 million people who come to the platform each month early in their decision-making journey and full of purchase intent

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As the lines between content and commerce continue to blur, brands are focussing on native content, creators and micro influencers to provide social proof for their products and drive product discovery, authentic engagement and sales.

Join our panel to explore how to harness the potential of shoppable content across your social channels to reach and convert potential customers.

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Explore the impact of the Live Commerce boom in China and what these developments  mean for global brands and their future social commerce strategy.

• China is the future of social commerce: penetration is three times higher in China than the US and total social commerce revenue in China is ten times higher than the US.
• Platforms like WeChat and PDD combine elements of e-commerce, live streaming, group buying, and an advanced influencer industry.
• Western platforms don’t have the same functionality, so how should brands selling to UK consumers think about social commerce?
• What can we learn from China about what’s next? What should western brands be doing now, next month and over the next year to get ahead.

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