Social commerce was one of the fastest growth areas of online marketing in 2020 and continues to grow. The overall social commerce market is expected to grow from $2 billion in 2020 to $16-20 billion gross merchandise value by 2025, according to Bain and Company.
Consumers are sticking with their digital habits and traditional retailers are quickly catching up with DTC specialists by adapting to the new post-Covid retail environment where the entire customer journey, from discovery to purchase, can now take place on social platforms.
Social commerce offers a huge ongoing opportunity for brands who can put the right strategies in place. Brands that can connect with new audiences, excite them about their products and provide an efficient commerce experience will be the ones that most successfully convert browsers into shoppers.
Brought to you by Campaign and Performance Marketing World, The Social Commerce Forum is the ideal place for brand and digital marketers to explore the latest trends, insights and innovation around this thriving channel.
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Sessions focused on the latest developments within social commerce. Including, advancements of social platforms, global trends, customer behaviour and more.
Take part in pre-arranged meetings. These bespoke 1-2-1 appointments are with leading suppliers who are matched to your business needs.
Meet and build connections with like-minded professionals through networking breaks.
Do I qualify?
If you're a senior brand or digital marketer with purchasing power then you could apply for your complimentary place. Apply for FREE, it'll only take a few minutes.When considering applications, we look at the following criteria.
Your reasons for attending – attending on behalf of a client or directly through a company
Understanding customer behaviours to pinpoint and invest in the right channels How to use customer data and insights to inform your social commerce strategy and create optimised shopping experiences on the channels where your customers and potential customers are.
Leveraging content to drive customer conversion How to harness UGC and work with content creators and influencers to deliver shoppable content and improve discovery, engagement and sales.
The latest developments from the social platforms How they are evolving and upgrading functionality to support the growth of social commerce with case study examples of innovative brand campaigns
Social CRM How inbound SCRM can create meaningful points of engagement, insight into customer interactions and opportunities to build loyalty, enabling brands to turn their social networks into key customer service touchpoints.
Global trends and developments in social shopping The latest developments driving the growth in social commerce including the live commerce boom in China and what this means for brands and their social commerce strategy.